Non-Fungible Tokens – Hype, Flaws, and Innovation
(Cover Image derived from Consensual Hallucinations by crypto artist Serwah Attafuah) A digital certificate for intellectual property is sweeping the music world. Known as a Non-Fungible Token, or an NFT, these cryptographically verified digital collectibles allow artists to store unchangeable versions of their music/art on the blockchain. This article explores the hype, the flaws, and the innovation of this new technology and what it means for you as a producer, artist, or musician. su_divider top=”no” size=”1″ What is Blockchain technology? At this point, we have all heard about Bitcoin. But what many don’t know is that it is the technology behind Bitcoin and other cryptocurrencies that holds the power and potential to revolutionize all aspects of our digital exchanges.  su_quote cite=”Shermin Voshmgir (Author of Token Economy)”If we assume that the WWW has revolutionized information and the Web 2 revolutionizes interactions, then Web3 has the potential to revolutionize agreements and value …
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How to Hack the Playlisting Game – Getting Heard
How to Hack the Playlisting Game – Getting Heard It’s probably no new news that playlists are a big deal. They are hard to avoid… and kind of just pop up everywhere. Music bloggers, music news sites, magazines, streaming services (Spotify, Apple Music, Pandora), brands, radio stations and bands are common curators of such playlists (one of my favorites is the Indie Shuffle). Playlists are great for the listener: hitting play is mindlessly easy, and exposes the listener to unknown songs in a style they’ve already given the nod. For artists, they can also be a major game changer. Take independent singer-songwriter Perrin Lamb, whose album hadn’t gained much traction up until a year after its release. One day he discovered one of his songs had gotten placed on an official Spotify playlist, gaining it more than 10,000,000 views. From zero to hero, by algorithmic magic. This is just an example of how a mindfully placed …
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